Friday, February 13, 2015

On 4:50 PM by Hira Tabassum in , , ,

On 7th February, 2015 L’Oréal Paris, exclusively launched the Color Riche Exclusive Pure Reds Collection, a collection of matte reds, in association with acclaimed fashion design house Sublime by Sara. The event took place in the avant-garde X2 Cafe in Lahore. Hira and I were also invited to the event for which we would like to thank the Lotus Pr.
When we arrived there we were escorted by a very nice member of the Lotus Pr who directed us to the waiting area and then later kept us company until the event started. Immediately after arriving at the venue we were offered welcome drinks. During this time, other guests also arrived, some of whom were the creme de la creme's of the fashion and beauty industry. Our time before the start was spent mingling with the other guests and bloggers.
Afterwards we were led to the area where the event was to take place. The place was a site to behold. Pairing giant red lipsticks and mannequins draped in various hues of red with the contrasting white, the event management team at Eleventh Retail had successfully created an environment of sophisticated appeal. This beauty was captured by the photography team from DragonFly.

L'oreal Paris Color Riche Exclusive Pure Reds launch
L'oreal Paris Color Riche Exclusive Pure Reds launch
It opened with an introductory note from Fahad Feroze, Junior Product Manager L’Oréal Paris Makeup, followed by addresses from Sabeen Kazi, Makeup Business Manager L’Oréal Pakistan who spoke about the Pure Reds Collection and L’Oréal Paris Makeup, Sara Shahid of Sublime by Sara who spoke about her Pure Rouge Collection and collaboration with L’Oréal Paris followed by an address from L’Oréal Paris Pakistan Spokesperson Mehreen Syed and Hassan Sheheryar Yasin who spoke about L’Oréal Paris' work and efforts in setting beauty industry benchmarks.
Following this was High Tea at X2 cafe. The modern simplicity of the cafe had already stolen my heart. The delectable food was a cherry on the top. It included a myriad of salads. The main course included an equally palatable range of foods. My favorite, as always were the desserts. If you dont know it already, I have a sweet tooth and my eyes had been for the colorful tarts and mousse's the moment I had entered the cafe ( now you think of me as a bhookhi ) and I tried as many of them as I could.
As if this all was not enough, we got goodie bags from L'Oreal Paris. By now you guys what we got in them. But just to refresh your memory, here is the picture:
L'oreal Paris Color Riche Exclusive Pure Reds
For the ‘Pure Rouge’ capsule collection by Sublime by Sara, Fashion Designer Sara Shahid has created an exclusive Valentine’s Day collection based on each of the 5 shades of the Pure Reds collection. The renowned designer has amalgamated the signature Sublime by Sara minimalism with L’Oréal Paris’ Pure Red glamour to create a line in a variety of reds to match the lipsticks’ color intensity. The collection features elegant pieces including tunics, dresses in silks, chiffons and satin, specifically designed to emphasize the flow of the material and capture the allure of the Pure Reds range. With a price range of PKR 5,000 to PKR 25,000, the Pure Rouge Valentine’s collection will be available for purchase at the Sublime by Sara Studio in Lahore. Additionally, on purchase of worth PKR 10,000 and above, customers will get a free Pure Reds Collection shade. 
L’Oréal Paris has designed, conceived and created the exquisite range of matte shades red sculpted by semi-tones to offer every woman the perfect matte red to enhance their beauty. The Pure Reds Collection comes in a matte formula that enhances comfort, offers rich color intensity, and provides femininity and sophistication. An ultra-feminine collection, the Pure Reds range includes 5 matte shades inspired by international L’Oréal Paris muses; Blake Lively [Pure Ruby], Eva Longoria [Pure Brick], Frieda Pinto [Pure Amaranthe], Jennifer Lopez [Pure Rouge] and Liya Kebede [Pure Scarlato], priced at PKR 1,800.
Read below what Sara Shahid had to say about the L'Oreal Exclusive Pure Reds:
“The Pure Reds campaign is unique in its own way because we have the perfect set of matte red shades and we have an array of outfits to match, which is ideal for the month of February. For me personally, I loved the color intensity of the shades and that inspired my Pure Rouge Collection. The designs’ texture, cuts, and material choice all aim to embody the enchanting Pure Red experience.”

Sara Shahid at L'oreal Paris Color Riche Exclusive Pure Reds Launch
HSY atL'oreal Paris Color Riche Exclusive Pure Reds Launch
Mehreen Sayed at L'oreal Paris Color Riche Exclusive Pure Reds Launch
Sara Shahid, Sabeen Kazi & Fahad Feroze
Hira & me at the launch
Before saying goodbye I would again like to thank again the Lotus Pr for this amazing opportunity and L'Oreal Paris for making it all the more special with their gifts. Truly, guys you made our day.
What do you guys think of the event? Would you have liked to attend the event?

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