THE REVOLUTIONARY WAY TO WEAR DENIM

Rip it. Paint it. Fray it.

Denim is no longer the boring fabric to style. Fashion brands have upgraded the game and now the options to style it are infinite.

One of these brands is Pepe Jeans which has come up with the concept of Customised Denim. This campaign allows a person to personalise their choice of jeans or jackets.

Here's how to make your denim dreams come true;

1. Start by selecting a print that you want to get engraved and choose colors from a variety of paint options for your denim.

Faryal Makhdoom for Pepe Jeans London's campaign 'Break Your Jeans' 

2. Next you can rip, distress or fray your garment. 

Faryal Makhdoom for Pepe Jeans London's campaign 'Break Your Jeans' 

3. Choose from a wide range of buttons and studs for further embellishment of your denim.
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Faryal Makhdoom for Pepe Jeans London's campaign 'Break Your Jeans' 

4. These customisation services can be availed ranging from PKR 1500 to PKR 5000.

More images from the campaign:

Pepe Jeans London's campaign 'Break Your Jeans' 

Pepe Jeans London's campaign 'Break Your Jeans'

Pepe Jeans London's campaign 'Break Your Jeans'

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